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Social Media

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creating video ads

5 Tools for Creating Video Ads on Any Budget 

Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more […]

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creating video ads for marketing

5 Ways to Make Eye-Catching Video Ads

Video marketing has become increasingly competitive—there are so many ads out there that vie for consumers’ attention. You can’t really blame businesses for making the most of video ads, more than 90% get new customers thanks to videos on social media alone. With that in mind, you need to find ways to make your videos stand […]

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marketing automation for ecommerce

5 Ways to Use Automation for Better Ecommerce Profits

Ecommerce has seen explosive growth in the last few years, from $286 billion in 2017 to nearly $432 billion in 2020. By 2025, revenues are expected to grow to $564 billion.  The COVID-19 pandemic accelerated the shift to online retail, especially in 2020. But ecommerce revenues are only expected to grow in the coming years—pandemic […]

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Apple offline conversion tracking

Why Offline Conversion Tracking Is Your Secret Weapon!

Offline Conversion Tracking Is Your Secret Weapon: Here’s Why It Matters Online conversion data doesn’t give you the full picture of who’s buying your products or services. Business happens offline, too. Someone might download a free eBook on your website but sign up for a service agreement in person. A homeowner might find a plumbing […]

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clubhouse app

There’s a New Social “Clubhouse” in Town!

You’ve got your tweets, your likes, your shares, your double taps, your swipe-ups…and the list  keeps expanding as new social platforms emerge and evolve. Without a doubt, the social media landscape can be a loud, crowded, and challenging place to navigate, break through, and get your voice heard—especially if you’re starting from scratch. With all […]

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apple vs facebook banner

Apple vs. Facebook – Welcome to 2021!

What We Know – Apple’s Impact on Facebook Ads This is what our team currently knows surrounding the impact this change (update) from Apple will have on brands/businesses currently running ads on Facebook. *Facebook’s Pro-Active Opt-in* In an effort to get ahead of the situation, Facebook will be implementing its own preemptive opt-in ahead of […]

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marketing success in 2021 banner

13 Brands that Pivoted to Find Success for 2021

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true…before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out […]

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small business digital marketing

7 Ways to Market Your Small Business in 2021

2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, […]

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facebook store

Setting Up a Facebook Store for the Ecommerce Boom? Here’s How to Do It!

If you’re ready to take advantage of the online shopping explosion spurred by COVID, there are some things you need to know to get started. Competition is stiff, sure. But literally, a third of the global population (2.7 billion people) actively uses Facebook every month. This means there is plenty of room for sellers to […]

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small business during covid-19

Small Business Online in the Age of COVID-19: What You Need to Know

COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If […]

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